New website design, February
- Peterson's Transport
www.petersonstransport.com.au
We've been taking care of the digital marketing requirements of Peterson's Transport for more than 10 years and, with the business changing ownership in 2025, the new owner reached out to us to redesign the Cairns website design and make it suit the new business structure.
This is a new, fully custom-coded and responsive Cairns website design project which will make it not only much faster to load than the off-the-shelf template website products such as WordPress or Wix, but also more efficient for search engine rankings.
The reason a custom-coded Cairns website design is more search engine friendly than a template website is mostly due to having as much content of the actual subject matter as is possible. When you consider that a standard WordPress template contains about 10% content about the business and the remaining 90% of pages and files are the operating system for the WordPress application, you can get an idea as to why the custom-coded website design is superior. We can then ensure that as much of the website file structure and pages are saturated with keyword content that relates to the business and search terms we want it to appear favourably in Google search.
With the new Cairns website design up and running, our development team are working on the freight tracking program and the quote request form to finalise the development component of our project.
With a Google Ads marketing campaign launching once the Cairns website design is 100% complete, we expect the new website to provide a scalable stream of leads from their custom-coded lead generator from both paid and organic visitors.
Cairns & Townsville's most experienced digital marketing team
